Shopify vs Google Analytics: A Comprehensive Guide

Shopify vs Google Analytics: A Comprehensive Guide

Shopify vs ThriveCart: Quick Expert Breakdown Reading Shopify vs Google Analytics: A Comprehensive Guide 8 minutes Next Shopify Free vs Paid themes: A Complete 101 Guide

In today's competitive e-commerce landscape, data-driven decisions have never been more crucial.

Whether you're a seasoned online seller or just dipping your toes into the vast ocean of online retail, understanding your audience and tracking their behavior can be the difference between success and failure.

But regarding analytics tools, two platforms often spark a debate: Shopify vs Google Analytics.

Both have their strengths, but which is right for you?

Stick around because you are going to learn about the major difference.


Shopify vs Google Analytics

One must first understand their primary functions and offerings to evaluate and compare these two giants properly.

Let's crack the nutshell.


Shopify: More Than Just an E-commerce Platform

Shopify Analytics

Shopify is a one-stop solution for those looking to start an online store.

While its primary function revolves around e-commerce operations, it offers a built-in analytics tool.

Here's a glimpse of what it brings to the table:

  • User-friendly Interface: New to the analytics world? No worries! Shopify's dashboard is intuitive and straightforward, ensuring you get the insights you need without getting lost in the data maze.
  • E-commerce Metrics at a Glance: Get all your e-commerce-specific metrics without additional integrations from top-selling products to customer return rates.
  • Insights into Customer Behavior: Understand your customer's journey, from the landing page to checkout, helping you optimize for better conversions.


Google Analytics: The Gold Standard in Web Analytics

Google Analytics

When discussing web analytics, Google Analytics is often the first name that pops up for a good reason.

Here's what you can expect:

  • In-depth Website Tracking: Dive deep into your site's performance. Get every detail you'd ever need, from page views to bounce rates.
  • Audience Insights: Understand your audience better. Where are they coming from? What's their age, interest, and behavior? Google Analytics has it covered.
  • Custom Reporting: Tailor your reports to fit your needs. With Google Analytics, you decide what metrics matter the most.


When Shopify Analytics Shines

One of the main advantages of Shopify's analytics tool is the e-commerce-specific metrics. Right off the bat, you get:

  • Sales Overview: Daily, weekly, monthly – view your sales data how you want.
  • Customer Insights: Repeat customers, average order value, and more.
  • Product Performance: Know which products are flying off the (virtual) shelves and which are gathering dust.


Built for E-commerce Beginners

New to the e-commerce scene? Shopify Analytics might be your best friend. With its:

  • User-friendly Dashboard: Everything is laid out and intuitively.
  • Less Steep Learning Curve: Get started in no time without sifting through countless tutorials.


The Power of Google Analytics

Google Analytics isn't just another tracking tool. It's a powerhouse. With it, you can:

  • Set Up Conversion Goals: Track specific actions and see how well you achieve your objectives.
  • Detailed Traffic Sources: Know precisely where your traffic is coming from. Organic search? Paid ads? Direct? You name it!
  • Segmentation: Dive deeper by segmenting your data. Whether it's by user demographics or behavior, get the insights you need.


While Shopify Analytics is restricted to Shopify, Google Analytics can be integrated with multiple platforms, making it versatile.



Setting Up & Integrations

Setting Up & Integrations

Setting up Shopify Analytics is a walk in the park.

Since it's baked right into the platform, there's no need for any additional configurations or installations.

Just set up your store, and you're good to go.

For Google Analytics, there's more legwork involved.

You'll need to set up an account, integrate it with your website, and ensure you have the right tracking codes in place.


Which Costs More?

Which Costs More

The cost is often a major consideration when discussing Shopify vs Google Analytics.


Shopify's Pricing Structure

Shopify does offer a free version, but to unlock its full potential, you'll likely want to look into their paid plans, which come with more in-depth analytics features.


Google Analytics and Its Price Tag

Google Analytics offers a robust free version suitable for most businesses.

However, larger enterprises might opt for their premium version, Google Analytics 360, with advanced features and a steeper price tag.


Install Google Analytics on a Shopify store?

You must first set up a Google Analytics account to install Google Analytics on your Shopify store.

Then, obtain the Analytics tracking code in your Google Analytics account.

Finally, paste this code into the Google Analytics section of your Shopify store's settings.

Be sure to enable 'Enhanced E-commerce' for additional e-commerce data tracking.


Core benefit of using Google Analytics 4 on Shopify store:

Google Analytics 4 (GA4) is the latest version of Google Analytics.

It brings Artificial Intelligence (AI) to your data, providing smarter insights and predictive metrics, such as potential revenue from a particular group of customers.

Furthermore, GA4 combines data from your website and mobile apps in one report, a feature that previous Universal Analytics versions lacked.


So, Which Is Better?

It's not a one-size-fits-all answer.

If you're new to e-commerce and want an all-in-one solution, Shopify, with its built-in analytics, might be your best bet.

However, if you're looking for more advanced insights and have a broader online presence, Google Analytics could be the way to go.

Here is quick guide, if you want to know the difference between Shopify free vs paid themes.



There's no clear winner in the battle of Shopify vs Google Analytics.

It concerns your business needs, familiarity with analytics tools, and budget.

Take the time to weigh the pros and cons of each, and you'll find the perfect fit for your e-commerce endeavors.

Remember, in the world of online retail, knowledge is power. And with the right analytics tool, you're one step closer to e-commerce dominance.

You can contact us if you need help with your Shopify analytics campaigns and marketing strategy.




What is the main difference between Shopify and Google Analytics?

Shopify is primarily an e-commerce platform with built-in analytics, while Google Analytics is a specialized web analytics tool.

Is Shopify Analytics enough for a small e-commerce store?

For many small businesses, Shopify's built-in analytics provides sufficient insights to drive growth.

Does Google Analytics offer e-commerce specific metrics?

Yes, Google Analytics has an e-commerce section that provides valuable insights into sales, conversions, and more.

How do I integrate Google Analytics with Shopify?

You can easily integrate Google Analytics with Shopify by adding your GA tracking code to your Shopify store settings.

Which is more expensive: Shopify Analytics or Google Analytics?

While both offer free versions, Shopify's more advanced features come with their paid plans. Google Analytics free version is robust, but its premium version, Google Analytics 360, is pricier.

What is the difference between Shopify Analytics and Google Analytics in tracking conversion rates?

Shopify and Google Analytics track conversion rates differently. Shopify uses checkouts divided by sessions, while Google Analytics considers a wider range of actions.

Is it possible to use Shopify Analytics and Google Analytics together?

Yes, using Shopify Analytics and Google Analytics together is recommended. Shopify's metrics offer immediate, at-a-glance insight into your store, while Google Analytics provides a more comprehensive understanding of customer behavior and marketing effectiveness.

Can I use Google Ads with Shopify?

Yes, you can use Google Ads with Shopify. By linking your Google Analytics account with Google Ads, you can track your ad campaigns' effectiveness and better understand your customers.


In our extensive guide, we've journeyed through the world of Content Management Systems (CMS), from understanding the core components to exploring popular platforms. We've delved into customization, security, emerging trends, and resources for further learning. If you're ready to take your CMS knowledge a step further, check out our guide on Shopify Custom Development in 2023. Explore the intricacies of Shopify and empower yourself with advanced development insights.

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.