Shopify vs Squarespace vs Wix: 101 Ultimate Guide

Shopify vs Squarespace vs Wix: 101 Ultimate Guide

In the world of e-commerce and website building, numerous platform options are available, which can make choosing the right one overwhelming.

Among the top contenders are Shopify, Squarespace, and Wix, each with unique features and benefits.

This article will explore these platforms and determine the best fit for your needs.


Shopify vs Squarespace vs Wix


There's no one-size-fits-all solution in the realm of online business.

By understanding each platform's key features, strengths, and drawbacks, you can tailor your decision to your specific needs.



When building an online platform for your business or personal project, user-friendliness is a key factor.

The ease of use can make or break your experience, especially if you're new to website building.

Let's dive into how Shopify, Squarespace, and Wix stack up in user-friendliness.


Shopify: Ease of Use

Shopify's dashboard is clean, intuitive, and structured, making it user-friendly for beginners.

You can quickly set up your online store with step-by-step guidance without diving deep into technicalities.


Squarespace: The Designer's Choice

For those with a keen eye for design, Squarespace offers a drag-and-drop interface coupled with stunning templates.

However, the many design choices can be overwhelming for some.


Wix: Drag-and-Drop Simplicity

Renowned for its simple drag-and-drop interface, Wix offers a hassle-free experience for users of all skill levels, especially those without coding knowledge.


E-Commerce Capabilities


Whether you're an entrepreneur or an established business owner looking to expand your online presence, understanding the e-commerce features of a platform is crucial.


Shopify: The E-Commerce Titan

Shopify is laser-focused on e-commerce, offering many tools tailored for online selling.

From inventory management to payment gateways, it's a powerhouse.


Squarespace: Beauty Meets Functionality

While primarily known for design, Squarespace also packs a punch in the e-commerce department, especially for small businesses.

It's not as extensive as Shopify but robust enough for most.


Wix: Flexible but Limited

Wix's e-commerce functionalities are decent but might feel limited for large online stores.

It's more suited for small businesses or hobbyists.


Design and Customization


A website's visual appeal and adaptability are integral to its success.

A website should reflect a brand's identity and offer a tailored experience for its visitors.


Shopify: Endless Possibilities

With a vast marketplace of themes, Shopify caters to both novices and professionals.

While there are free options, the more intricate designs are premium.


Squarespace: Premium Aesthetics

Squarespace is all about aesthetics.

With professionally designed, mobile-responsive templates, it's perfect for those seeking a polished look.


Wix: Freedom of Design

Wix offers a sea of design templates. While less polished than Squarespace, the vast customization options allow for a truly unique website.


Pricing and Value


Balancing cost with value becomes a key consideration in the complex dance of setting up an online presence.

While everyone desires robust features, a striking design, and unwavering reliability, these often come with a price tag.


Shopify: Transparent Tiers

Shopify's pricing is straightforward. While it might seem pricier initially, e-commerce-centric tools often justify serious sellers' costs.


Squarespace: Value for Money

Offering both website-only and e-commerce plans, Squarespace is a solid middle ground in terms of pricing and features offered.


Wix: Wallet-Friendly

Wix offers a free plan, though its premium plans (especially e-commerce) are recommended for serious businesses. It's the most budget-friendly of the trio.


Integrations and Extensions


The strength of a digital platform often lies not just in its core features but also in its ability to integrate seamlessly with other tools and services.


Shopify: Expansive App Store

The Shopify App Store is a treasure trove, hosting thousands of apps that can extend your store's functionality.


Squarespace: Curated Selections

Squarespace offers integrations, though not as extensive as Shopify. It's a curated experience, ensuring quality over quantity.


Wix: Growing Ecosystem

Wix's App Market is continually growing, offering a range of add-ons, though still not as vast as Shopify's.


SEO and Marketing Tools


In the vast digital landscape, having an online presence isn't enough.

Ensuring your website is discoverable and stands out in the crowded marketplace is critical.


Shopify: Optimized for Sales

Shopify is built for business, including robust SEO tools to drive traffic and convert sales. You can take a look at our chosen Shopify SEO apps.


Squarespace: SEO without the Hassle

Squarespace's integrated SEO tools are user-friendly, catering to those unfamiliar with SEO jargon.



Wix offers SEO Wiz, a tool that creates a personalized SEO plan. It's a more hands-on approach compared to the others.


Quick difference: Shopify vs Squarespace vs Wix

Shopify, Wix, and Squarespace are website builders that offer e-commerce features.

Shopify specializes in e-commerce and provides Shopify Payments, Shopify POS, and unique themes.

Wix and Squarespace have solid e-commerce options, with Wix offering the Wix App Market and Wix POS and Squarespace providing beautiful templates and Squarespace Commerce.



Each platform has unique strengths: Shopify, Squarespace, or Wix.

Ultimately, your choice should be based on your priorities: design, e-commerce capabilities, or budget.

Shopify is advanced and specifically made for e-commerce businesses. Contact us today if you need Shopify store development services.




Which platform offers the best value for money - Shopify, Wix, or Squarespace?

The best value for money depends on individual needs. Shopify offers three pricing plans: Basic, Shopify, and Advanced, with comprehensive features. Wix and Squarespace offer cheaper plans but may lack advanced e-commerce features.

Can I sell online using each platform - Wix, Squarespace, and Shopify?

Shopify, Wix, and Squarespace all offer e-commerce platforms, but Shopify's comprehensive features make it the most robust option.

Between Squarespace and Wix, which website builder is best for e-commerce?

Wix has a larger app market and more flexibility, giving it an advantage over Squarespace for e-commerce.

In terms of e-commerce features, how does Shopify compare with Wix and Squarespace?

Shopify has more e-commerce features than Wix and Squarespace, making it a better choice for e-commerce websites.

How can Wix and Squarespace compete with Shopify?

Wix and Squarespace have more website builder features, including blogging and portfolios, and offer e-commerce capabilities. They're a great budget-friendly option for small businesses and individuals not requiring a full e-commerce store.

What is the best platform for beginners?

Wix is often lauded for its user-friendly interface, making it an excellent choice for beginners.

How does pricing compare among the three platforms?

Wix is the most budget-friendly, especially with its free plan. Squarespace offers great value, especially for its design features. Shopify, while pricier, is justified for serious e-commerce ventures.

Which platform offers the best design templates?

Squarespace is known for its stunning, professionally designed templates.

Is Shopify solely for e-commerce?

While e-commerce is its strength, Shopify can also be used to create non-e-commerce websites.

Can I switch platforms later on?

Yes, but migration can be a complex process. It's wise to pick a platform that aligns with your long-term vision.

Which platform is the best for SEO?

All three platforms offer solid SEO tools. However, Shopify's tools are especially robust, given its e-commerce focus.


In our extensive guide, we've journeyed through the world of Content Management Systems (CMS), from understanding the core components to exploring popular platforms. We've delved into customization, security, emerging trends, and resources for further learning. If you're ready to take your CMS knowledge a step further, check out our guide on Shopify Custom Development in 2023. Explore the intricacies of Shopify and empower yourself with advanced development insights.