The Best Reddit Marketing Tools of 2023 for Small Businesses

The Best Reddit Marketing Tools of 2023 for Small Businesses

As social media platforms become increasingly saturated, businesses are looking for new and innovative ways to reach their target markets. Reddit, with its vast and engaged user base, is a powerful social media platform that can be used to achieve this goal.

However, in order to make the most of Reddit’s potential, you need the right Reddit marketing tools. In this article, we will discuss what Reddit marketing is, how to do it effectively, and the best tools and software for the job.

Let’s get started!

What is Reddit marketing and why should you use it?

Reddit is a social media platform with a huge user base – over 330 million active users, to be exact. What sets Reddit apart from other social media platforms is its focus on content curation.

Users upvote or downvote content that they like or dislike, which determines its position on the site. This system ensures that only the most relevant and popular content is seen by the majority of users.

This makes Reddit an extremely powerful tool for businesses, as it allows you to reach a large audience with your content without having to pay for ads.

In addition, Reddit is an incredibly engaged community. Users are always looking for new and interesting content, which makes it the perfect place to promote your business.

So, how can you make the most of Reddit marketing? Read on to find out!

How to do Reddit marketing effectively

There are two main ways to market your business on Reddit without paying for ads:

  • through Subreddits and
  • by messaging users directly.

Subreddits are specific sections of Reddit that are devoted to a particular topic. There are Subreddits for almost everything you can think of, from cats to books to news.

If you run a small business, chances are there is already a Subreddit for it. If not, you can always create one! Once you’ve found or created the perfect Subreddit for your business, the next step is to grow its membership.

This can be done manually by reaching out to users and inviting them to join, or by using automation tools. There are a number of software programs that can help you with this, and we will discuss some of the best ones later in this article.

Once you’ve grown the membership of your Subreddit, it’s time to start posting content. Remember to post only high-quality, relevant content that will be of interest to your target market.

If you do this, you will soon see your Subreddit begin to grow organically, and your business will reap the benefits!

The other way to market your business on Reddit is by messaging users directly. This can be done by targeting users based on keywords or by messaging members of specific Subreddits.

There are automation tools that can help you with this as well, and we will discuss some of the best ones later in this article.

Direct marketing on Reddit can be extremely effective, but it’s important to remember to be respectful and not to spam users. If you do this, you will quickly find yourself banned from the site!

Now that we’ve covered how to do Reddit marketing effectively, let’s take a look at some of the best tools and software for the job.

The best tools and software for Reddit marketing

There are a number of great tools and software programs out there that can help you with your Reddit marketing efforts. Here are some of the best:


Reddit marketing tools - Howitzer

Howitzer is a great tool for finding and messaging potential customers on Reddit. It’s easy to use and very effective!


Howitzer features:

  • Find new leads on Reddit: Keywords, subreddits, upvote score, positive/negative sentiment, and much more can all be used to target your audience!
  • Message Automation: With this powerful lead nurturing software, you may reach out to your potential leads with tailored Reddit messages and kick off some conversations that convert.
  • Built-in Inbox: Manage your leads, answer all of your conversations, tag discussions, filter by interested or not interested leads, and much more with ease.
  • Reddit Accounts Included: Howitzer handles the postings for you and posts them using their own high-karma Reddit accounts. You respond to inquiries, converting them into discussions that result in purchases.
  • Campaigns on Autopilot: Send messages to Reddit in real-time whenever a keyword is mentioned, and monitor Reddit in real-time.

Jasper AI

Reddit marketing tools - Jasper

Jasper AI is a great tool for creating content 10x faster with artificial intelligence. It’s perfect for writing blog posts, social media content, and marketing copy.


When used alongside Howitzer, Jasper AI can help you create highly converting marketing copy for your Reddit campaigns.

Jasper AI features:

  • Content Creation: With Jasper AI, you can create high-quality content 10x faster with the help of artificial intelligence.
  • Content Optimization: Jasper AI will help you optimize your content for maximum engagement and conversion.


Reddit marketing tools - Jarvee

Jarvee is a great Social Media Automation Software. It’s perfect for scheduling posts on Reddit (and other platforms) and growing your audience organically.


Jarvee features:

  • Schedule Your Posts: With Jarvee, you can schedule your posts in advance so that they’re posted at the perfect time for maximum engagement.
  • Upvote/Downvote: You can use Jarvee to upvote or downvote content on Reddit, which is a great way to get your content seen by more people.
  • Follow/Unfollow: You can use Jarvee to follow or unfollow other users on Reddit.
  • Auto reply to posts based on keyword search: You can use Jarvee to automatically reply to posts based on keyword search, which is a great way to engage with potential customers.

The downside to using Jarvee as opposed to Howitzer is that, with Jarvee, you’ll need to have your own Reddit accounts, which can be very stressful because Reddit accounts used in self-promotion often get banned.

All the tools mentioned here offer free trials, so you can try them out and see which one works best for you and your business.

My personal recommendation would be to combine Howitzer and Jasper AI for the best results.

Additional tips for using Reddit to market your business

Here are a few additional tips to help you get the most out of Reddit marketing:

Make sure to target the right subreddit

There are thousands of subreddits out there, so it’s important to make sure you’re targeting the right one for your business.

If you’re not sure which subreddit to target, try using a tool like Howitzer to find potential customers.

Use catchy message subjects

Your message subject is the first thing people will see, so make sure it’s catchy and engaging!

Personalize your messages

Reddit users are very savvy and can spot a generic message from a mile away. Make sure to personalize your messages so that they seem genuine and sincere.

Use questions

Messages with questions tend to get more responses than those without. Asking a question is a great way to start a conversation and get to know your potential customers.

Don’t be afraid to self-promote

While you don’t want to spam your link all over Reddit, it’s perfectly fine (and even encouraged!) to self-promote your business in a subreddit that allows it.

Just make sure to do it in a way that is helpful and informative, rather than intrusive and sales-y.

Convert through conversations

The goal of Reddit marketing is to start conversations that convert into sales. Don’t be afraid to ask questions, offer advice, and engage with potential customers in a genuine way.

Avoid using link shorteners

Link shorteners like can be a major turn-off for Reddit users. If you’re going to use links in your messages, make sure they’re direct and easy to understand.


Reddit marketing can be a great way to reach new customers and grow your business. Just make sure to target the right subreddit, personalize your messages, and avoid being too sales-y. With a little effort, you’ll be able to develop a successful Reddit marketing strategy that converts!