Do Pinterest Hashtags Work in 2023?

Do Pinterest Hashtags Work in 2023?

With thousands of images published every minute on all social platforms, it can be hard to stand out. Pinterest is no exception.

In order to get your images seen by more people, you need to use hashtags.

Hashtags are essentially keywords that describe your image.

When someone searches for a particular hashtag, your image will show up in the results.

The question is: do Pinterest hashtags work in 2022?

The answer is yes. The possibility for your post to be seen by a larger audience definitely exists, but there are no guarantees.

Pinterest is always changing its algorithms, so what works today might not work tomorrow.

That being said, it’s definitely worth using hashtags on Pinterest.

Here are a few tips for using Pinterest hashtags:

– Use a mix of popular and niche hashtags

– Don’t use too many hashtags

– Use relevant hashtags

– Keep track of which hashtags work well for you

Pinterest Hashtags can be very useful in getting your content seen by a larger audience.

Just remember to mix up popular and niche hashtags, don’t use too many, and keep track of which ones work well for you.

Both hashtags in descriptions and hashtags in comments on Pinterest are acceptable. Some users think it seems less spammy to utilize their hashtags in the comments on their pins.

Despite being optional on Pinterest, users nevertheless frequently utilize hashtags to help promote content more effectively and quickly!

But that doesn’t necessarily imply you should overuse hashtags in every piece of content.

If this is done, the information will simply appear spammy, and nobody will want to see it.

Try to use around three to five hashtags per Pinterest post, and you should be in good shape!

Hashtags are an excellent way for Pinterest users to discover new content and connect with others who share their interests.

If you’re not using hashtags on Pinterest, you’re missing out on a valuable opportunity to reach a wider audience.

Pinterest hashtags are a valuable way to help your pins get discovered, and they can be a helpful tool for connecting with other Pinterest users who share your interests.

Just remember to use them sparingly and strategically, and you’ll be on your way to Pinterest success!

Do Your Research

Do Your Research

Before you start using hashtags, it’s important to do your research. Pinterest is a visual platform, so you’ll want to use descriptive hashtags that accurately describe your image.

You’ll also want to make sure you’re using relevant hashtags. There’s no point in using hashtags that nobody is searching for.

Do a little bit of research to find the most popular and relevant hashtags to use. Pinterest Hashtags

Combine Hashtags

Combine Hashtags

Based on our experience it pays to blend general and niche hashtags. For instance, you might use #holiday and then add #sustainablegiftguide if you want to use seasonal hashtags.

A holiday is a rather general hashtag, but adding the phrase “sustainable gift guide” makes it more focused and narrower.

This gives you the ability to dominate search for both general search words and keyword-specific search terms related to your content.

This is especially useful if you are just starting to use hashtags and haven’t had time to develop a large following yet.

Pinterest is a great way to share your interests with the world. Hashtags can help you connect with others who have similar interests and can help your content be discovered by a larger audience.

Just remember to use them sparingly and strategically, and you’ll be on your way to Pinterest success!

Use Hashtags That Are Specific to the Season

seasonal hashtags

Consider adding seasonal hashtags to your Pinterest posts. This can help you connect with people who are interested in the same things as you and can help your content be discovered by a larger audience.

Some examples of seasonal hashtags include:

– #winter

– #spring

– #summer

There will always be some current trends or seasonal shifts that you may use as hashtags on your Pinterest boards, regardless of the niche you’re in. For instance, if you work in the personal development or growth field and the new year is approaching, you can include #newyearresolutions.

In order to ensure that the seasonal content you produce for your niche has a chance to appear on search, keep in mind that seasonal material only appears during or just before the season.

Limit the Number of Hashtags You Use

Pinterest allows a maximum of 20 hashtags per pin. However, we recommend using no more than 5-7 hashtags per pin to avoid looking spammy.

You want your hashtags to enhance the content of your pin, not take away from it.

If you use too many hashtags, it can make your pin look messy and unprofessional.

By using a limited number of hashtags, you can ensure that your pins look clean and polished.

Change Your Hashtags Frequently

Pinterest is constantly changing, and so are the best practices for using hashtags.

What works today might not work tomorrow, so it’s important to stay up-to-date on the latest Pinterest trends.

One way to do this is to change your hashtags frequently. This will help you avoid using outdated or irrelevant hashtags.

It will also help you find new and relevant hashtags to use in your content.

You might be tempted to keep pasting all of the previous hashtags you’ve already made for your old pins while you’re making new pins and new images on Pinterest.

When it comes to hashtag usage, though, that’s not exactly the ideal approach.

Again, this is a spamming technique that Pinterest does not really support and could result in Pinterest hiding some of your pins from certain searches or even suspending your account.

Why Is It Really Necessary to Use Hashtags on Pinterest?

Every single month, billions of pins in various categories, formats, shapes, and sizes are uploaded to Pinterest

Actually, hashtags have two distinct uses. The first is to tag newly uploaded content to the platform. The second is to categorize and rank popular content that already exists on Pinterest

If you’re a marketer, Pinterest hashtags are an integral part of promoting your products or services. Pinterest hashtags can also be used to increase brand awareness or start a conversation around a specific topic.


Pinterest is a powerful platform with over 320 million monthly active users.

Hashtags are a great way to connect with others who have similar interests and can help your content be discovered by a larger audience.

Just remember to use them sparingly and strategically, and you’ll be on your way to Pinterest success!