If you’re running a social media agency and targeting local small businesses, you know that content is king.
However, providing on-site video content and editing can be quite expensive, and not every small business has the resources to produce high-quality content on its own.
So, how can you offer affordable content creation services while keeping your costs low as an agency?
In this article, we’ll share some tips and strategies to help you package and bundle social media content creation services for small businesses.
Approach 1: Coaching the Client
One approach to keeping costs down is to coach the client to produce video content themselves.
This involves providing guidance and resources for the client to shoot their own footage, which they then send to you for editing and post-production.
While this approach may not result in the most polished product, it can have an organic and approachable feel that resonates with small, local businesses.
Additionally, post-production can help enhance the footage significantly, with effects like background music, hard cuts, zooms, captions, and logos.
Another option is to suggest that clients set aside an extra budget for content production every quarter.
This involves planning content for the future and shooting as much as possible within a day, which is then edited over the next few days.
By scheduling regular shoots, you can ensure that clients always have fresh content to post on social media.
Approach 2: Recycle Your Content
Another strategy to keep costs down is to recycle video content.
For example, you can take long-form content and turn it into shorter clips for reels, or simply retitling and captioning the footage to suit a slightly different topic.
Similarly, for images, you can suggest a one-off professional shoot for team photos, service images, and on-brand photos, which can then be used as evergreen content.
Approach 3: Follow a Consistent Posting Schedule
When it comes to daily posts, you can follow the same process as described above.
However, it’s important to establish a consistent posting schedule to ensure that your client’s social media accounts are always active and engaging.
This involves creating a content calendar and sticking to it, which can be challenging but is essential for building a strong social media presence.
Pricing Your Services
Pricing your social media content creation services can be a tricky task.
On one hand, you want to offer affordable prices to attract small businesses with limited budgets, while on the other hand, you need to make sure that you’re charging enough to cover your costs and make a profit.
One approach that some agencies use is to offer a variety of pricing options based on the needs and budget of the client.
For example, you could offer a basic package that includes a set number of posts per week and a set number of image or video creations per month.
You could also offer a more comprehensive package that includes more frequent posts and more complex video or image creation.
Another option is to offer custom pricing based on the specific needs of each client.
This approach requires more time and effort to create a unique pricing plan for each client, but it can result in higher profits and better client satisfaction.
It’s also important to consider the costs of producing the content when setting your prices. You’ll need to factor in the cost of equipment, software, and your own time and expertise.
It’s essential to ensure that your pricing is sufficient to cover all of these costs and allow you to make a reasonable profit.
Ultimately, the key to pricing your services effectively is to strike a balance between affordability for your clients and profitability for your agency.
By offering a range of pricing options, considering the costs of production, and customizing your pricing for each client, you can create a pricing strategy that works for both you and your clients.
Final Thoughts
Offering social media content creation services for small businesses can be a lucrative niche for social media agencies.
By coaching your clients to produce their own content, recycling existing content, and following a consistent posting schedule, you can provide affordable and effective social media content creation services that meet your clients’ needs.
With a bit of creativity and strategic thinking, you can help your clients build a strong social media presence that drives engagement and growth.
FAQs
How do you package social media services?
Social media services can be packaged in a variety of ways depending on the needs and budget of the client. Some options include basic packages with a set number of posts per week and a set number of image or video creations per month, or more comprehensive packages with more frequent posts and more complex video or image creation.
What should be included in a social media package?
A social media package should include a clear strategy for the client's social media presence, including posting frequency and content creation. The package should also include metrics and reporting to track the success of the social media strategy.
How do you structure a social media marketing package?
A social media marketing package should be structured to meet the needs of the client. This could include offering a variety of pricing options, including custom pricing based on the specific needs of each client. It's also important to factor in the costs of producing the content when setting prices.
How do small businesses create a social media presence?
Small businesses can create a social media presence by identifying their target audience and choosing the appropriate social media platforms to reach them. They should then develop a content strategy and post consistently to build their presence and engage with their audience.
How much should you charge for content creation?
The cost of content creation will depend on a variety of factors, including the complexity of the content and the amount of time and resources required to produce it. It's important to factor in all costs and make sure that prices are sufficient to cover those costs and allow for a reasonable profit. Offering a range of pricing options and customizing pricing for each client can be effective strategies for setting prices.
