Are you tired of pouring hours of effort into your TikTok content only to have it seen by a handful of people?
You’re not alone.
The TikTok algorithm has been a hot topic of discussion among creators, and for good reason.
Despite having high engagement rates, many creators’ content goes unseen.
Let’s dive into why this is happening and what you can do about it.
The Engagement Percentage Conundrum
If you’re a TikTok creator, you know the joy that comes with seeing a high engagement percentage on your post.
You may have spent hours creating a piece of content, but it all feels worth it when you see that your followers truly appreciate your work.
However, as some creators have discovered, a high engagement percentage does not always translate into widespread visibility.
One creator recently shared their frustration on Reddit, noting that their latest post had a staggering 78% like-to-view ratio.
That’s 264 likes and only 340 views! This creator’s niche audience loved the post, but TikTok refused to push it out to a wider audience.
The algorithm’s chokehold on content can be stifling, and it’s frustrating to know that your content is being unfairly overlooked.
The Algorithm Strikes Again
Replying to the original post, another creator shared a similar experience.
Despite having followers who like, comment, and repost their content, TikTok never seems to push it fully.
It’s a familiar experience for many creators who have experienced the algorithm’s limitations firsthand.
One of the most irritating aspects of this is the feeling that your content is being unfairly judged.
As another user pointed out, the like-to-view ratio and watch time on the original post were impressive.
It’s hard to argue that the content is “bad” when it clearly resonates with the audience it has been shown to.
The Algorithmic Black Hole
So what can be done about this issue?
Unfortunately, there’s no easy answer. As one user noted, there seems to be something wrong with the algorithm lately, and it’s unclear how to fix it.
Some creators have found that using popular songs or hashtags can help boost visibility, but this is by no means a guaranteed solution.
Others have suggested that TikTok’s algorithm simply favors certain types of content over others, and there’s not much that can be done about it.
This can be frustrating, especially for creators who put in a lot of effort to create unique and engaging content.
The Bright Side of TikTok
Despite its algorithmic quirks, TikTok remains a popular and engaging platform for creators.
One user pointed out that while it can be exhausting dealing with the algorithm’s limitations, it’s still a better app than Instagram in many ways.
It’s also worth remembering that a high engagement percentage is still something to be proud of.
Even if your content isn’t going viral, you’re still creating something that resonates with your audience. That’s a major accomplishment, and it’s important not to lose sight of that.
As frustrating as it can be to pour time and energy into content that never gets the attention it deserves, it’s important to remember that TikTok is just one platform.
There are plenty of other ways to reach your audience and share your creativity.
Don’t let the algorithm get you down. Keep creating, keep experimenting, and above all, don’t give up on your passion.
Why is my TikTok post with high engagement not being pushed out to more people?
The TikTok algorithm can be unpredictable and may not always promote content with high engagement.
Is there something wrong with the TikTok algorithm?
There have been reports of issues with the algorithm lately, but it's hard to say for sure.
What should I do if my post isn't getting enough views?
Keep posting quality content consistently and engage with your followers. You can also try experimenting with different hashtags and trends to see if that helps.
How long does it take for a TikTok post to go viral?
There's no set time frame for a TikTok post to go viral. It can happen quickly or take days or even weeks.
Is TikTok better than Instagram?
It depends on your personal preferences and goals. TikTok has a younger audience and is more focused on short-form video content, while Instagram is more visually oriented and allows for longer-form posts.