If you’re a social media marketer, chances are you’re always on the lookout for new platforms to help you reach your target audience.
TikTok has become one of the hottest new social media platforms in recent years, and it’s easy to see why. With its short, engaging videos, TikTok is a great way to reach a wide audience.
However, there’s one big problem with TikTok that all marketers need to be aware of: the algorithm is unpredictable.
The Problem with TikTok Views
As any experienced social media marketer will tell you, one of the most important things to consider when choosing a platform is the algorithm.
The algorithm is what determines which posts are shown to users and in what order. On some platforms, like Facebook and Instagram, the algorithm is relatively predictable.
This means that if you post high-quality content on a regular basis, you can expect your posts to reach a large number of people. TikTok, on the other hand, is a different story altogether.
The TikTok algorithm is notoriously unpredictable. One day your videos might get hundreds or even thousands of views, and the next day they might get zero.
There’s no rhyme or reason to it, which makes it very difficult to build an audience on the platform. If you’re thinking about using TikTok as part of your marketing strategy, you need to be prepared for this unpredictability and be willing to experiment until you find a formula that works for you.
TikTok can be a great platform for reaching a wide audience, but only if you’re prepared to deal with its unpredictable algorithm.
If you’re not willing to experiment and put in the work necessary to crack the code, you’ll likely be better off sticking with more established platforms like Facebook and Instagram.